The relationship between advertising and promotion : some observations, speculations, and hypotheses

CiNii Available at 14 libraries

Bibliographic Information

Title
"The relationship between advertising and promotion : some observations, speculations, and hypotheses"
Statement of Responsibility
by Alden G. Clayton
Publisher
  • Marketing Science Institute
Publication Year
  • c1975
Book size
28 cm

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Details 詳細情報について

  • CRID
    1130000797755627904
  • NII Book ID
    BA18514442
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Cambridge
  • Data Source
    • CiNii Books
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