A framework for the comparison of marketing models : a delphi study

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Bibliographic Information

Title
"A framework for the comparison of marketing models : a delphi study"
Statement of Responsibility
by Jean-Claude Larréché & David B. Montgomery
Publisher
  • Marketing Science Institute
Publication Year
  • 1977
Book size
28 cm

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Details 詳細情報について

  • CRID
    1130000797764320640
  • NII Book ID
    BA14241687
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Cambridge
  • Data Source
    • CiNii Books
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