Altering message spacing to enhance memory of television commercials

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Bibliographic Information

Title
"Altering message spacing to enhance memory of television commercials"
Statement of Responsibility
Surendra N. Singh ... [et al.]
Publisher
  • Marketing Science Institute
Publication Year
  • c1992
Book size
28 cm

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Notes

"Working paper"--T.p.

Bibliography: p. 39-43

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Details 詳細情報について

  • CRID
    1130000797795242880
  • NII Book ID
    BA22683181
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Cambridge, Mass.
  • Data Source
    • CiNii Books
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