Bibliographic Information
- Title
- "Competitive marketing strategy"
- Statement of Responsibility
- John A. Czepiel
- Publisher
-
- Prentice-Hall International
- Publication Year
-
- c1992
- Book size
- 24 cm
- Series Name / No
-
- : pbk
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Notes
Includes index
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Details 詳細情報について
-
- CRID
- 1130000797833443072
-
- NII Book ID
- BA14103719
-
- ISBN
- 0131430823
- 0131597248
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- LCCN
- 91044622
-
- Web Site
- https://lccn.loc.gov/91044622
-
- Text Lang
- en
-
- Country Code
- us
-
- Title Language Code
- en
-
- Place of Publication
-
- Englewood Cliffs, N.J.
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- Subject
-
- LCSH: Marketing -- Management
- LCSH: Strategic planning
- LCSH: Competition
- LCSH: Technological innovations
-
- Data Source
-
- CiNii Books