The magazine from cover to cover

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Bibliographic Information

Title
"The magazine from cover to cover"
Statement of Responsibility
Sammye Johnson, Patricia Prijatel
Publisher
  • Oxford University Press
  • 2nd ed
Publication Year
  • 2007
Book size
26 cm

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Notes

Includes bibliographical references and index

Summary: For anyone wanting to learn about magazine publishing--whether a professional currently working within the industry, or a student who wants to design, edit, and manage magazines in the future--this book is a timely resource. It provides a perspective on the rich history of magazines in America, an overview of present publication practices, discussion of groundbreaking research, and a look forward to the challenges and opportunities in store for the industry. This wide-ranging study encompasses consumer titles, the business press, organization and association publications, public relations magazines, and imprint and custom publishing. Case histories of selected magazines are included, as are insights from publishers and editors

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