The adoption of industrial products : an exploration of the influence of "management attitudes" on acceptance of two industrial innovations

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Bibliographic Information

Title
"The adoption of industrial products : an exploration of the influence of "management attitudes" on acceptance of two industrial innovations"
Statement of Responsibility
by Michael J. Baker
Publisher
  • Marketing Science Institute
Publication Year
  • 1971
Book size
28 cm

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Notes

"P-64"

Includes bibliographical references

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