Marketing channels : relationships and performance

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Bibliographic Information

Title
"Marketing channels : relationships and performance"
Statement of Responsibility
[edited by] Luca Pellegrini, Srinivas K. Reddy
Publisher
  • Lexington Books
Publication Year
  • c1986
Book size
24 cm
Series Name / No
  • : alk. paper

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Notes

"Some of the papers presented at the Third International Conference on Distribution held at Angera, Italy, on April 19 and 20, 1985, sponsored by the Centro di studi sul commercio of the Università Bocconi, Milan, and the Institute of Retail Management, New York University"--Pref

Includes index

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