The social and ethical side of marketing

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Bibliographic Information

Title
"The social and ethical side of marketing"
Statement of Responsibility
volume editor, Paul N. Bloom ; contributors, Sonya A. Grier, Patrick E. Murphy, Kash Rangan
Publisher
  • SAGE
Publication Year
  • 2012
Book size
26 cm

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Notes

ISBN for the subseries "Philip Kotler" (set of 9 v.): 9788132105190

Includes bibliographical references

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