Microsimulation evaluation of advertising budget strategies
CiNii
Available at 1 libraries
Bibliographic Information
- Title
- "Microsimulation evaluation of advertising budget strategies"
- Statement of Responsibility
- by Jerome Herniter, Victor Cook and Bernard Norek
- Publisher
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- Marketing Science Institute
- Publication Year
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- [1969]
- Book size
- 28 cm
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Notes
"Presented to the International Meeting of The Institute of Management Sciences, New York City, March 27, 1969"
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Details 詳細情報について
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- CRID
- 1130000797994527104
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- NII Book ID
- BB01672377
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- Text Lang
- en
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- Country Code
- us
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- Title Language Code
- en
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- Place of Publication
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- Cambridge, Mass.
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- Classification
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- LCC: HF5823
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- Subject
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- LCSH: Advertising
- LCSH: Marketing -- Management
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- Data Source
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- CiNii Books