The relationship between advertising and promotion in brand strategy

CiNii Available at 15 libraries

Bibliographic Information

Title
"The relationship between advertising and promotion in brand strategy"
Statement of Responsibility
by Roger A. Strang with contributions by Robert M. Prentice and Alden G. Clayton
Publisher
  • Marketing Science Institute
Publication Year
  • c1975
Book size
28 cm

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Notes

Bibliography: p. 134-136

"October 1975"

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Details 詳細情報について

  • CRID
    1130000797995571968
  • NII Book ID
    BA07492916
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Cambridge, Mass.
  • Data Source
    • CiNii Books
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