Bibliographic Information
- Title
- "Marketing theory and orientations"
- Statement of Responsibility
- volume editor, Ravi S. Achrol ; contributors, John C. Narver ... [et al.]
- Publisher
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- SAGE
- Publication Year
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- 2012
- Book size
- 26 cm
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Notes
ISBN for the subseries "Philip Kotler" (set of 9 v.): 9788132105190
Includes bibliographical references
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Details 詳細情報について
-
- CRID
- 1130000798000632320
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- NII Book ID
- BB08455457
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- LCCN
- 2011049085
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- Web Site
- https://lccn.loc.gov/2011049085
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- Text Lang
- en
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- Country Code
- us
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- Title Language Code
- en
-
- Place of Publication
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- Los Angeles
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- Subject
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- LCSH: Marketing
- LCSH: Marketing research
- FREE: Kotler, Philip, 1931-
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- Data Source
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- CiNii Books