Handelsorientierte Markenführung : Strategien zur Profilierung von Konsumgüterherstellern beim Handel
Bibliographic Information
- Title
- "Handelsorientierte Markenführung : Strategien zur Profilierung von Konsumgüterherstellern beim Handel"
- Statement of Responsibility
- Stephan Feige
- Publisher
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- P. Lang
- Publication Year
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- c1996
- Book size
- 21 cm
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Notes
Originally presented as the author's thesis, Universität St. Gallen, 1996
Bibliography: p. 311-325
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Details 詳細情報について
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- CRID
- 1130000798016470528
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- NII Book ID
- BA32321074
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- ISBN
- 3631300018
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- LCCN
- 96197315
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- Web Site
- https://lccn.loc.gov/96197315
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- Text Lang
- de
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- Country Code
- gw
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- Title Language Code
- de
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- Place of Publication
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- Frankfurt am Main ; New York
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- Subject
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- LCSH: Marketing -- Germany -- Management
- LCSH: Marketing -- Europe -- Management
- LCSH: Germany -- Commerce
- LCSH: Europe -- Commerce
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- Data Source
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- CiNii Books
