Bibliographic Information
- Title
- "Marketing management"
- Statement of Responsibility
- volume editor, Luc Wathieu ; contributors, Deborah J. MacInnis, Daniel C. Smith, Christian Pinson
- Publisher
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- Sage
- Publication Year
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- 2018
- Book size
- 25 cm
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Notes
ISBN for the subseries "Gerald Zaltman" (set of 5 v.): 9789352806645
Includes bibliographical references
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Details 詳細情報について
-
- CRID
- 1130000798037200384
-
- NII Book ID
- BB26758439
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- LCCN
- 2018007351
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- Web Site
- https://lccn.loc.gov/2018007351
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- Text Lang
- en
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- Country Code
- us
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- Title Language Code
- en
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- Place of Publication
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- Los Angeles
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- Subject
-
- LCSH: Marketing
- LCSH: Marketing -- Mathematical models
- LCSH: Marketing research
- LCSH: Zaltman, Gerald
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- Data Source
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- CiNii Books