Modeling marketing phenomena : a managerial perspective

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Bibliographic Information

Title
"Modeling marketing phenomena : a managerial perspective"
Statement of Responsibility
by David B. Montgomery, Charles B. Weinberg
Publisher
  • Marketing Science Institute
Publication Year
  • 1974
Book size
28 cm

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Notes

From the autumn 1973 issue of the Journal of Contemporary Business

Bibliography: p. 25-27

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