Internal brand management in an international context
CiNii
Available at 6 libraries
Bibliographic Information
- Title
- "Internal brand management in an international context"
- Statement of Responsibility
- Christina Ravens ; foreword by Manfred Kirchgeorg
- Publisher
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- Springer Gabler
- Publication Year
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- c2014
- Book size
- 21 cm
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Notes
Includes bibliographical references (p. [283]-323)
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Details 詳細情報について
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- CRID
- 1130000798117727360
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- NII Book ID
- BB14560219
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- ISBN
- 9783658007539
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- Text Lang
- en
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- Country Code
- gw
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- Title Language Code
- en
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- Place of Publication
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- Wiesbaden
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- Classification
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- DC23: 658.827
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- Subject
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- LCSH: Product management
- LCSH: Brand loyalty
- LCSH: Employee loyalty
- LCSH: International business enterprises -- Employees -- Psychology
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- Data Source
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- CiNii Books
