Market segmentation : concepts and applications

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Bibliographic Information

Title
"Market segmentation : concepts and applications"
Statement of Responsibility
edited by James F. Engel, Henry F. Fiorillo [and] Murray A. Cayley
Publisher
  • Holt, Rinehart and Winston
Publication Year
  • [1972]
Book size
23 cm

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Notes

Bibliography: p. 469-483

Includes index

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