The effects of merchandising and temporary promotional activities on the sales of fresh fruits and vegetables in supermarkets

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Bibliographic Information

Title
"The effects of merchandising and temporary promotional activities on the sales of fresh fruits and vegetables in supermarkets"
Statement of Responsibility
by Ronald C. Curhan
Publisher
  • Marketing Science Institute
Publication Year
  • 1974
Book size
28 cm

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Notes

"P-78"

"This research was supported in part by funds from the COSMOS Project, managed by Case and Company for the National Association of Food Chains"--P. [1]

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