Multinational product strategy : a typology for analysis of worldwide product innovation and diffusion

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Bibliographic Information

Title
"Multinational product strategy : a typology for analysis of worldwide product innovation and diffusion"
Statement of Responsibility
Georges Leroy
Publisher
  • Praeger
Publication Year
  • 1976
Book size
25 cm

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Notes

Bibliography: p. 206-211

Includes index

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