Retail marketing plans : how to prepare them, how to use them

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Bibliographic Information

Title
"Retail marketing plans : how to prepare them, how to use them"
Statement of Responsibility
Malcolm H.B. McDonald and Christopher C.S. Tideman
Publisher
  • Butterworth-Heinemann
Publication Year
  • 1993
Book size
24 cm
Series Name / No
  • : pbk

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Notes

"Published on behalf of the Chartered Institute of Marketing."

Includes index

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