Routledge international handbook of consumer psychology

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書誌事項

タイトル
"Routledge international handbook of consumer psychology"
責任表示
edited by Cathrine V. Jansson-Boyd, Magdalena J. Zawisza
出版者
  • Routledge
出版年月
  • 2017
書籍サイズ
26 cm
シリーズ名/番号
  • : hardback

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注記

Contents: Pt. I. Introduction and cross-cultural research (1. The history of consumer psychology -- 3. Globalization, branding, and multicultural consumer behavior) -- Pt. II. Consumer cognition and perception (4. Visual attention in consumer settings -- 8. Capturing the consumer's unconscious) -- Pt. III. Social perception, self, identity and well-being (9. The self in consumption -- 14. The psychology of healthy eating) -- Pt. IV. Social and cultural influences (15. Political marketing -- 18. Young children as consumers) -- Pt. V. Decision making, attitudes and behavioural research (19. Framing effects in consumer judgment and decision-making -- 26. Aging and consumer behavior) -- Pt. VI. Products, branding preferences and sustainability (27. Sustainability and consumer psychology -- 31. Anthropomorphism) -- Pt. VII. Internet and electronic media (32. Novel phenomena, evolving frameworks -- 34. Personality-customised advertising in the digital environment)

Includes bibliographical references and index

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