Promoting green and social consumer behavior : insights and implications for contemporary marketing

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Bibliographic Information

Title
"Promoting green and social consumer behavior : insights and implications for contemporary marketing"
Statement of Responsibility
Hannah Winkler von Mohrenfels
Publisher
  • Verlag Dr. Kovač
Publication Year
  • 2013
Book size
21 cm

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Notes

Originally presented as the author's thesis (doctoral) -- Goethe-Universität zu Frankfurt am Main

Includes bibliographical references and index

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