Shopper marketing and the role of in-store marketing

CiNii Available at 4 libraries

Bibliographic Information

Title
"Shopper marketing and the role of in-store marketing"
Statement of Responsibility
edited by Dhruv Grewal, Anne L. Roggeveen, Jens Nordfält
Publisher
  • Emerald
Publication Year
  • 2014
Book size
24 cm

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Notes

Includes bibliographical references

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Details 詳細情報について

  • CRID
    1130000798226870144
  • NII Book ID
    BB16507964
  • ISBN
    9781784410018
  • Text Lang
    en
  • Country Code
    uk
  • Title Language Code
    en
  • Place of Publication
    • Bingley
  • Classification
  • Subject
  • Data Source
    • CiNii Books
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