Brand platform in the professional sport industry : sustaining growth through innovation

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Bibliographic Information

Title
"Brand platform in the professional sport industry : sustaining growth through innovation"
Statement of Responsibility
Jingxuan Zheng, Daniel S. Mason
Publisher
  • Palgrave Macmillan
Publication Year
  • c2018
Book size
22 cm

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Notes

Includes bibliographical references and index

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