On the marketisation and marketing of higher education

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Bibliographic Information

Title
"On the marketisation and marketing of higher education"
Statement of Responsibility
edited by Anthony Lowrie and Jane Hemsley-Brown
Publisher
  • Routledge
Publication Year
  • 2014
Book size
26 cm

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Notes

"Westburn Publishers Ltd"

"The chapters in this book were originally published in the Journal of Marketing Management, volume 27, issue 11-12 (October 2011)."--Citation information

Includes bibliographical references and index

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