Marketing management : analysis, planning, and control
CiNii
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Bibliographic Information
- Title
- "Marketing management : analysis, planning, and control"
- Statement of Responsibility
- Philip Kotler
- Publisher
-
- Prentice/Hall international
- 5th ed
- Publication Year
-
- c1984
- Book size
- 24cm
- Series Name / No
-
- : pbk
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Notes
Previous ed.: 1980
Includes indexes