Consumer research and corrective advertising : a new approach
CiNii
Available at 1 libraries
Bibliographic Information
- Title
- "Consumer research and corrective advertising : a new approach"
- Statement of Responsibility
- by William L. Wilkie
- Publisher
-
- Marketing Science Institute
- Publication Year
-
- 1973
- Book size
- 28 cm
Search this Book/Journal
- Tweet
Details 詳細情報について
-
- CRID
- 1130000798263812992
-
- NII Book ID
- BB01625322
-
- Text Lang
- en
-
- Country Code
- us
-
- Title Language Code
- en
-
- Place of Publication
-
- Cambridge, Mass.
-
- Classification
-
- LCC: HF5813.U6
-
- Subject
-
- LCSH: Corrective advertising -- United States
- LCSH: Consumers
-
- Data Source
-
- CiNii Books