Receptivity to innovation : its relationship to the marketing of new industrial products
CiNii
Available at 1 libraries
Bibliographic Information
- Title
- "Receptivity to innovation : its relationship to the marketing of new industrial products"
- Statement of Responsibility
- by Michael J. Baker
- Publisher
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- Marketing Science Institute
- Publication Year
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- 1970
- Book size
- 28 cm
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Notes
Includes bibliographical references (p. 11)
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Details 詳細情報について
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- CRID
- 1130000798271634304
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- NII Book ID
- BB01680014
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- Text Lang
- en
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- Country Code
- us
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- Title Language Code
- en
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- Place of Publication
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- Cambridge, Mass.
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- Classification
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- DC: 658.575
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- Subject
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- LCSH: New products
- LCSH: New products -- Management
- LCSH: New products -- Marketing
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- Data Source
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- CiNii Books