Campaigning for hearts and minds : how emotional appeals in political ads work
Bibliographic Information
- Title
- "Campaigning for hearts and minds : how emotional appeals in political ads work"
- Statement of Responsibility
- Ted Brader
- Publisher
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- University of Chicago Press
- Publication Year
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- 2006
- Book size
- 23 cm
- Series Name / No
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- : pbk
- : cloth
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Notes
Includes bibliographical references (p. [251]-271) and index
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Details 詳細情報について
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- CRID
- 1130000798277673728
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- NII Book ID
- BA75242151
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- ISBN
- 9780226069890
- 0226069885
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- LCCN
- 2005009159
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- Web Site
- https://lccn.loc.gov/2005009159
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- Text Lang
- en
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- Country Code
- us
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- Title Language Code
- en
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- Place of Publication
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- Chicago
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- Subject
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- LCSH: Political psychology
- LCSH: Advertising, Political
- LCSH: Communication in politics
- LCSH: Persuasion (Psychology)
- LCSH: Emotions and cognition
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- Data Source
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- CiNii Books