New perspectives in marketing by word-of-mouth
CiNii
Available at 1 libraries
Bibliographic Information
- Title
- "New perspectives in marketing by word-of-mouth"
- Publisher
-
- Emerald
- Publication Year
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- 2015
- Book size
- 24 cm
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Notes
Includes bibliographical references
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Details 詳細情報について
-
- CRID
- 1130000798287413120
-
- NII Book ID
- BB2022638X
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- ISBN
- 9781785608193
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- Text Lang
- en
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- Country Code
- uk
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- Title Language Code
- en
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- Place of Publication
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- Bingley
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- Subject
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- LCSH: Communication in marketing
- LCSH: Consumer behavior
- LCSH: Interactive marketing
- LCSH: Relationship marketing
- LCSH: Word-of-mouth advertising
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- Data Source
-
- CiNii Books