Sponsoring und emotionale Erlebniswerte : Wirkungen auf den Konsumenten
Bibliographic Information
- Title
- "Sponsoring und emotionale Erlebniswerte : Wirkungen auf den Konsumenten"
- Statement of Responsibility
- Stefan L. Erdtmann
- Publisher
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- DUV
- Publication Year
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- c1989
- Book size
- 23 cm
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Notes
Includes bibliographical references (p. 219-257)
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Details 詳細情報について
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- CRID
- 1130000798295501440
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- NII Book ID
- BA74333400
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- ISBN
- 3824400340
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- LCCN
- 91110854
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- Web Site
- https://lccn.loc.gov/91110854
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- Text Lang
- de
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- Country Code
- gw
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- Title Language Code
- de
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- Place of Publication
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- Wiesbaden
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- Classification
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- LCC: HD59.35
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- Subject
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- LCSH: Corporate sponsorship
- LCSH: Advertising -- Psychological aspects
- LCSH: Consumers -- Attitudes
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- Data Source
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- CiNii Books