Strategie und Technik der Werbung : verhaltenswissenschaftliche Ansätze
CiNii
Available at 1 libraries
Bibliographic Information
- Title
- "Strategie und Technik der Werbung : verhaltenswissenschaftliche Ansätze"
- Statement of Responsibility
- Werner Kroeber-Riel
- Publisher
-
- W. Kohlhammer
- 4. Aufl
- Publication Year
-
- 1993
- Book size
- 21 cm
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Notes
Includes bibliographies (p. 203-212) and indexes
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Details 詳細情報について
-
- CRID
- 1130000798306616960
-
- NII Book ID
- BA24645274
-
- ISBN
- 3170126407
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- Text Lang
- de
-
- Country Code
- gw
-
- Title Language Code
- de
-
- Place of Publication
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- Stuttgart
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- Classification
-
- LCC: HF5823
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- Subject
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- LCSH: Advertising
- LCSH: Creative ability in business
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- Data Source
-
- CiNii Books
