Consumer behavior : basic findings and management implications

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Bibliographic Information

Title
"Consumer behavior : basic findings and management implications"
Statement of Responsibility
Gerald Zaltman, Melanie Wallendorf
Publisher
  • Wiley
Publication Year
  • c1979
Book size
24 cm
Series Name / No
  • : pbk

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Notes

Includes index

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Details 詳細情報について

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