The salesperson as a marketing strategist : the relationship between field sales performance and insight about oneʾs customers

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Bibliographic Information

Title
"The salesperson as a marketing strategist : the relationship between field sales performance and insight about oneʾs customers"
Statement of Responsibility
by Barton A. Weitz and Peter Wright
Publisher
  • Marketing Science Institute
Publication Year
  • c1978
Book size
28 cm

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