Marketing management

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Bibliographic Information

Title
"Marketing management"
Statement of Responsibility
Benson P. Shapiro, Robert J. Dolan, John A. Quelch
Publisher
  • R.D. Irwin
Publication Year
  • 1985-
Book size
25 cm
Series Name / No
  • v. l
  • v. 2
  • v. 3
Other Title
  • Marketing management readings

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Notes

Vol. 3 has title: Marketing management readings

Includes bibliographies

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