Reputation transfer to enter new B-to-B markets : measuring and modelling approaches

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Bibliographic Information

Title
"Reputation transfer to enter new B-to-B markets : measuring and modelling approaches"
Statement of Responsibility
Christine Falkenreck
Publisher
  • Physica-Verlag
Publication Year
  • c2010
Book size
25 cm

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Notes

Includes bibliographical references (p. 207-226) and index

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