Promotional strategy : managing the marketing communications process

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Bibliographic Information

Title
"Promotional strategy : managing the marketing communications process"
Statement of Responsibility
James F. Engel, Martin R. Warshaw, Thomas C. Kinnear
Publisher
  • Irwin
  • 7th ed
Publication Year
  • c1991
Book size
24 cm

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Notes

Includes bibliographical references (p. 738-739) and index

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