The use of developmental and evaluative market research

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Bibliographic Information

Title
"The use of developmental and evaluative market research"
Statement of Responsibility
by Gerald Zaltman
Publisher
  • Marketing Science Institute
Publication Year
  • 1989
Book size
28 cm

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Details 詳細情報について

  • CRID
    1130000798391151744
  • NII Book ID
    BA22705761
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Cambridge, Mass.
  • Classification
  • Subject
  • Data Source
    • CiNii Books
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