Market segmentation analysis : understanding it, doing it, and making it useful
Bibliographic Information
- Title
- "Market segmentation analysis : understanding it, doing it, and making it useful"
- Statement of Responsibility
- Sara Dolnicar, Bettina Grün, Friedrich Leisch
- Publisher
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- Springer Open
- Publication Year
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- c2018
- Book size
- 24 cm
- Series Name / No
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- : [pbk]
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Notes
"Published with the support of the Austrian Science Fund (FWF): PUB 580-Z27"
Includes bibliographical references and index
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Details 詳細情報について
-
- CRID
- 1130004954717786496
-
- NII Book ID
- BC0212793X
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- ISBN
- 9789811342486
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- LCCN
- 2018936527
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- Web Site
- https://lccn.loc.gov/2018936527
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- Text Lang
- en
-
- Country Code
- si
-
- Title Language Code
- en
-
- Place of Publication
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- Singapore
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- Classification
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- DC22: 658.802
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- Subject
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- LCSH: Market segmentation
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- Data Source
-
- CiNii Books
