Mountain resort marketing and management

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書誌事項

タイトル
"Mountain resort marketing and management"
責任表示
Armelle Solelhac
出版者
  • Routledge
出版年月
  • 2022 [i.e. 2021]
書籍サイズ
25 cm
シリーズ名/番号
  • : hbk

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注記

Summary: "Mountain resort tourism is a competitive environment, experiencing increasing growth in new markets such as China, that require the knowledge and skills developed by mature markets. This book provides these insights by offering a critical and up-to-date examination of the mountain industry. This book covers branding, management and revenue optimization in an industry where very heavy investments are requested and mature markets need to ensure they remain competitive. Chapters include interviews with professionals and international experts on mature markets to shed light on the development and marketing strategies that make these resorts successful. Major issues facing mountain resorts today are addressed, including climate change, sustainability, covid-19, the experience economy, yield management and dynamic pricing policies, and investment management. Offering valuable knowledge on how to successfully market and manage ski resorts in an ever-changing and competitive environment, ..."

Includes bibliographical references (p. [181]-187) and index

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