Drivers of user engagement in influencer branding : an empirical analysis of brand-related user-generated content on instagram

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Bibliographic Information

Title
"Drivers of user engagement in influencer branding : an empirical analysis of brand-related user-generated content on instagram"
Statement of Responsibility
Tanja Fink
Publisher
  • SpringerGabler
Publication Year
  • c2021
Book size
21 cm

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Notes

Includes bibliographical references

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Details 詳細情報について

  • CRID
    1130009515320192772
  • NII Book ID
    BC1233700X
  • ISBN
    9783658346508
  • Text Lang
    en
  • Country Code
    gw
  • Title Language Code
    en
  • Place of Publication
    • [Wiesbaden]
  • Data Source
    • CiNii Books
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