The Routledge companion to marketing research

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Bibliographic Information

Title
"The Routledge companion to marketing research"
Statement of Responsibility
edited by Len Tiu Wright ... [et al.]
Publisher
  • Routledge
Publication Year
  • 2021
Book size
26 cm
Series Name / No
  • : hbk

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Notes

Other editors: Luiz Moutinho, Merlin Stone and Richard P. Bagozzi

Includes bibliographical references and index

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