書誌事項
- タイトル
- "Handbook on tourism and social media"
- 責任表示
- edited by Dogan Gursoy, Rahul Pratap Singh Kaurav
- 出版者
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- Edward Elgar Publishing
- 出版年月
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- c2022
- 書籍サイズ
- 26 cm
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注記
Content Type: text (rdacontent), Media Type: unmediated (rdamedia), Carrier Type: volume (rdacarrier)
Includes bibliographical references and index
Summary: "This comprehensive Handbook offers an overview of current research on the use of social media within the tourism industry, investigating a range of social media practices and proposing strategies to address key challenges faced by tourist destinations and operators. International contributors analyse both conceptual and practical social media topics, addressing cutting-edge social media issues in destination management and marketing. Drawing on empirical case studies and examples, chapters explore dark tourism, gastro-tourism, travel blogs, electronic word-of-mouth, sentiment analysis and a variety of quantitative and qualitative methodologies. The Handbook also defines central social media concepts and explores the impact they have on the success of tourist destinations, setting the stage for a better understanding of the relationship between social media and tourism..."
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詳細情報 詳細情報について
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- CRID
- 1130011528813134607
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- NII書誌ID
- BC14150338
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- ISBN
- 9781800371408
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- LCCN
- 2022931077
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- Web Site
- https://lccn.loc.gov/2022931077
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- 本文言語コード
- en
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- 出版国コード
- uk
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- タイトル言語コード
- en
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- 出版地
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- Cheltenham, UK ; Northampton, MA
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- データソース種別
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- CiNii Books
- KAKEN
