The media handbook : a complete guide to advertising media selection, planning, research, and buying
CiNii
Available at 1 libraries
Bibliographic Information
- Title
- "The media handbook : a complete guide to advertising media selection, planning, research, and buying"
- Statement of Responsibility
- Helen Katz
- Publisher
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- Routledge
- 8th ed
- Publication Year
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- 2022
- Book size
- 24 cm
- Series Name / No
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- : hbk
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Notes
"First edition published by NTC Business Book 1995"--T.p. verso
Includes index
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Details 詳細情報について
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- CRID
- 1130014171865445667
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- NII Book ID
- BD01142775
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- ISBN
- 9781032007878
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- Text Lang
- en
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- Country Code
- us
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- Title Language Code
- en
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- Place of Publication
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- New York
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- Subject
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- LCSH: Advertising media planning
- LCSH: Mass media and business
- LCSH: Marketing channels
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- Data Source
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- CiNii Books