Digital transformation and corporate branding : opportunities and pitfalls for identity and reputation management

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Bibliographic Information

Title
"Digital transformation and corporate branding : opportunities and pitfalls for identity and reputation management"
Statement of Responsibility
edited by Maria Teresa Cuomo and Pantea Foroudi
Publisher
  • Routledge
Publication Year
  • 2024
Book size
24 cm
Series Name / No
  • : hbk

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Notes

Includes bibliographical references

Index: p. [298]-307

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