Sports sponsorship and branding : global perspectives and emerging trends
Bibliographic Information
- Title
- "Sports sponsorship and branding : global perspectives and emerging trends"
- Statement of Responsibility
- edited by Ho Keat Leng and James J. Zhang
- Publisher
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- Routledge
- Publication Year
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- 2024
- Book size
- 24 cm
- Series Name / No
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- : hbk
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Notes
Includes bibliographical references and index
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Details 詳細情報について
-
- CRID
- 1130017954175162531
-
- NII Book ID
- BD05903793
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- ISBN
- 9781032603902
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- LCCN
- 2023038370
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- Web Site
- https://lccn.loc.gov/2023038370
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- Text Lang
- en
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- Country Code
- uk
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- Title Language Code
- en
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- Place of Publication
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- London
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- Subject
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- LCSH: Sports sponsorship
- LCSH: Sports -- Marketing
- LCSH: Branding (Marketing)
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- Data Source
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- CiNii Books