Connecting with consumers through effective personalization and programmatic advertising
Bibliographic Information
- Title
- "Connecting with consumers through effective personalization and programmatic advertising"
- Statement of Responsibility
- [edited by] Jorge Remondes, Paulo Madeira, Carlos Alves
- Publisher
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- IGI Gloval
- Publication Year
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- c2024
- Book size
- 29 cm
- Series Name / No
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- : pbk
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Notes
Includes bibliographical references and index
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Details 詳細情報について
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- CRID
- 1130020122194665600
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- NII Book ID
- BD03088772
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- ISBN
- 9781668491478
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- LCCN
- 2023029642
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- Web Site
- https://lccn.loc.gov/2023029642
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- Text Lang
- en
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- Country Code
- us
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- Title Language Code
- en
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- Place of Publication
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- Hershey, Pa.
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- Classification
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- LCC: HF5415.1265
- DC23: 658.8/72
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- Subject
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- LCSH: Internet marketing
- LCSH: Internet advertising
- LCSH: Relationship marketing
- LCSH: Target marketing
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- Data Source
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- CiNii Books