Marketing communication and the hierarchy-of-effects

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Bibliographic Information

Title
"Marketing communication and the hierarchy-of-effects"
Statement of Responsibility
by Michael L. Ray
Publisher
  • Marketing Science Institute
Publication Year
  • 1973
Book size
28 cm

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Notes

"P-53-C"

Includes bibliographical references (p. 39-43)

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Details 詳細情報について

  • CRID
    1130282268632670208
  • NII Book ID
    BB01670145
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Cambridge, Mass.
  • Data Source
    • CiNii Books
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