Launching new products and services : marketing innovations effectively
Bibliographic Information
- Title
- "Launching new products and services : marketing innovations effectively"
- Statement of Responsibility
- edited by Hubert Gatignon
- Publisher
-
- SAGE
- Publication Year
-
- 2011
- Book size
- 24 cm
Search this Book/Journal
Notes
Set ISBN for "New products and services development": 9780857020536
Includes bibliographical references
- Tweet
Details 詳細情報について
-
- CRID
- 1130282268647549440
-
- NII Book ID
- BB04180051
-
- LCCN
- 2010925111
-
- Web Site
- https://lccn.loc.gov/2010925111
-
- Text Lang
- en
-
- Country Code
- us
-
- Title Language Code
- en
-
- Place of Publication
-
- Los Angeles
-
- Classification
-
- DC22: 658.575
-
- Subject
-
- LCSH: New products -- Management
- LCSH: New products -- Marketing
-
- Data Source
-
- CiNii Books
