Personal influence : the part played by people in the flow of mass communications

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Bibliographic Information

Title
"Personal influence : the part played by people in the flow of mass communications"
Statement of Responsibility
by Elihu Katz and Paul F. Lazarsfeld ; with a foreword by Elmo Roper
Publisher
  • Free Press of Glencoe
Publication Year
  • 1964, c1955
Book size
21 cm

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Notes

Bibliography: p. 381-393

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