Creativity in services marketing : what's new, what works, what's developing

Name: Creativity in services marketing : what's new, what works, what's developing
Author: Venkatesan, M., Schmalensee, Diane H., Marshall, Claudia E., American Marketing Association, AMA's Special Conference on Services Marketing

Venkatesan, M., Schmalensee, Diane H., Marshall, Claudia E., American Marketing Association, AMA's Special Conference on Services Marketing

Creativity in services marketing : what's new, what works, what's developing

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書誌事項

タイトル: "Creativity in services marketing : what's new, what works, what's developing"

責任表示: edited by M. Venkatesan, Diane M. [sic] Schmalensee, Claudia Marshall

出版者

American Marketing Association

出版年月

1986

書籍サイズ: 28 cm

シリーズ名/番号

pbk.

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注記

Papers presented at AMA's Services Marketing Conference held in San Francisco, September 8-11, 1985

Includes bibliographies

Creativity in services marketing : what's new, what works, what's developing

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Creativity in services marketing : what's new, what works, what's developing

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この図書・雑誌をさがす

注記

関連図書・雑誌

詳細情報 詳細情報について

書き出し

詳細情報詳細情報について